As a marketer, one of your most important tasks is to generate leads. Without leads, there are no customers, and without customers, you can't make any sales. But how do you convince people to give you their contact information, especially when everyone else is competing for their attention? The answer is simple: create a killer lead magnet.

What is a lead magnet?

A lead magnet is a piece of content that you give away for free in exchange for someone's contact information. The goal of a lead magnet is to provide value to the prospect while also establishing trust and authority.

What Makes a Great Lead Magnet?

1. It solves a specific problem

Your lead magnet should focus on solving a specific problem that your target audience is struggling with. The more specific the problem, the better. A specific and compelling promise will resonate with your target audience.

2. It's easy to consume

Your lead magnet should be easy for your prospects to consume. This means that it should be relatively short – no more than 10 pages for an ebook, for example – and easy to read. Use simple language, clear formatting, and plenty of white space to make it visually appealing and easy to scan.

3. It provides instant gratification

Your prospects should be able to get immediate value from your lead magnet. This could be in the form of a quick win – for example, if your lead magnet is a checklist, your prospect should be able to use it to accomplish something right away. This instant gratification helps establish trust and encourages your prospects to take further action.

4. It's high quality

Your lead magnet should be high quality in terms of content and design. Make sure that it's well-written, free of errors, and provides real value to your prospects. Use high-quality design elements to make it visually appealing and professional looking. Remember, your lead magnet is a reflection of your brand – make sure it looks and feels like something your prospects would be proud to share with others.

5. It's relevant to your business

Finally, your lead magnet should be relevant to your business. This means that it should be related to what you do and should attract people who are likely to become customers. If your lead magnet is too broad or irrelevant, you'll attract a lot of people who are not actually interested in what you have to offer.

Examples of Great Lead Magnets

Here are some examples of lead magnets that you can create:

• Free ebook with tips and tricks related to your area of expertise
• Checklist or cheat sheet to help your prospects achieve a specific goal
  

• Video tutorial or webinar that teaches a specific skill
  

• Quiz or assessment that helps your prospects identify areas where they could improve
• Free trial of your product or service
• Case study or white paper that showcases your expertise and experience
  

Conclusion

The key to a great lead magnet is to provide real value to your prospects while also establishing trust and authority. By focusing on solving a specific problem, providing instant gratification, and delivering high-quality content that's relevant to your business, you'll be well on your way to creating a lead magnet that generates real results.

OUTPUTS FROM EACH PROMPT

Keyword: best lead magnet

First Draft

Prompt Role: You are a veteran blogger with 10+ years experience writing blog posts. When I ask you to write anything, I want you to write it in a persuasive voice, like a marketer would. Not filled with hyperbole, but using psychological hooks, storytelling, visual imagery, and visceral emotional language., The goal of anything I ask you to write is to leave the reader feeling like they just read a well thought out blog post. Always use human like writing that sometimes uses common english slang phrases and write in a friendly but informational voice and tone.
Prompt: Write me a 750 word blog article on  best lead magnet

As a marketer, one of your most important tasks is to generate leads. Without leads, there are no customers, and without customers, you can't make any sales. But how do you convince people to give you their contact information, especially when everyone else is competing for their attention? The answer is simple: create a killer lead magnet. A lead magnet is a piece of content that you give away for free in exchange for someone's contact information. It's like a bribe, but one that's completely legal and ethical. The goal of a lead magnet is to provide value to the prospect while also establishing trust and authority. With that in mind, what makes a great lead magnet? Here are a few qualities to keep in mind: 1. It solves a specific problem 2. It's easy to consume 3. It provides instant gratification 4. It's high quality 5. It's relevant to your business Let's dive into each of these qualities a little bit more. 1. It solves a specific problem Your lead magnet should be focused on solving a specific problem that your target audience is struggling with. The more specific the problem, the better. For example, if you're a personal trainer, a lead magnet that promises to help people "lose weight" is too broad. Instead, consider a lead magnet that promises to help people "lose 10 pounds in 30 days without giving up their favorite foods." This is a specific and compelling promise that will resonate with your target audience. 2. It's easy to consume Your lead magnet should be easy for your prospects to consume. This means that it should be relatively short – no more than 10 pages for an ebook, for example – and easy to read. Use simple language, clear formatting, and plenty of white space to make it visually appealing and easy to scan. 3. It provides instant gratification Your prospects should be able to get immediate value from your lead magnet. This could be in the form of a quick win – for example, if your lead magnet is a checklist, your prospect should be able to use it to accomplish something right away. This instant gratification helps establish trust and encourages your prospects to take further action. 4. It's high quality Your lead magnet should be high quality in terms of content and design. Make sure that it's well-written, free of errors, and provides real value to your prospects. Use high-quality design elements to make it visually appealing and professional looking. Remember, your lead magnet is a reflection of your brand – make sure it looks and feels like something your prospects would be proud to share with others. 5. It's relevant to your business Finally, your lead magnet should be relevant to your business. This means that it should be related to what you do, and should attract people who are likely to become customers. If your lead magnet is too broad or irrelevant, you'll attract a lot of people who are not actually interested in what you have to offer. So, with those qualities in mind, what are some examples of great lead magnets? Here are a few ideas: 1. A free ebook with tips and tricks related to your area of expertise 2. A checklist or cheat sheet to help your prospects achieve a specific goal 3. A video tutorial or webinar that teaches a specific skill 4. A quiz or assessment that helps your prospects identify areas where they could improve 5. A free trial of your product or service 6. A case study or whitepaper that showcases your expertise and experience Remember, the key to a great lead magnet is to provide real value to your prospects while also establishing trust and authority. By focusing on solving a specific problem, providing instant gratification, and delivering high-quality content that's relevant to your business, you'll be well on your way to creating a lead magnet that generates real results.

Editor Notes

Prompt Role: You are an experienced article editor with 10 years experience in  best lead magnet
Prompt:Give me 3 bullet point feedbacks on how to improve this article for readability and cohesiveness

1. Consider breaking up the article into smaller paragraphs for easier reading and scanning. 2. Use subheadings to organize the content and make it more coherent. 3. Include more concrete examples or case studies to illustrate the points made in the article and make it more engaging for readers.

SEO Notes

Prompt Role: As an SEO expert with 10+ years experience your task is to critique an article pasted below and evaluate its optimization for a main keyword. Provide feedback on the placement of the keyword in headings and content. Assess the readability of the article. Analyze the quality and relevance of the content, including its length, uniqueness, and user intent alignment. Consider technical SEO factors like latent semantic indexing. Summarize the critique, highlighting strengths and weaknesses, and provide a bulleted list of actionable recommendations for improvement.
Prompt: Give me 3 bullet point feedbacks on how to improve this article for SEO

Feedback to improve this article for SEO: - The article should target a specific keyword related to lead magnets. The title and headings should include the keyword to improve optimization. - The article is short, which is good for readability, but it could use more content to provide more value to readers. The length should be increased without losing focus on the topic or being repetitive. - The article lacks LSI (latent semantic indexing) keywords, which are related words that help search engines better understand the content. The author should include related terms such as email marketing, landing pages, customer engagement, traffic, or conversion rates. Actionable recommendations: - Choose a relevant and targeted keyword for this article and use it in the title, headings, and content. - Increase the length of the article to provide more value to readers and create opportunities for including more related keywords, including LSI ones. - Research and include relevant LSI keywords to signal to search engines the content's relevance to the topic. - Include examples of successful lead magnets used by businesses in different industries to make the content more actionable.

Rewrite - assisted by results from 2 & 3

Prompt Role: You are an experienced copywriter with 10 years experience in writing excellent blog articles.
Prompt:Give me an improved version of this article, including several h2 and h3 headings.

5 Qualities of a Killer Lead Magnet: How to Attract More Customers As a marketer, one of your most important tasks is to generate leads. Without leads, there are no customers, and without customers, you can't make any sales. But how do you convince people to give you their contact information, especially when everyone else is competing for their attention? The answer is simple: create a killer lead magnet. What is a lead magnet? A lead magnet is a piece of content that you give away for free in exchange for someone's contact information. The goal of a lead magnet is to provide value to the prospect while also establishing trust and authority. What Makes a Great Lead Magnet? 1. It solves a specific problem Your lead magnet should focus on solving a specific problem that your target audience is struggling with. The more specific the problem, the better. A specific and compelling promise will resonate with your target audience. 2. It's easy to consume Your lead magnet should be easy for your prospects to consume. This means that it should be relatively short – no more than 10 pages for an ebook, for example – and easy to read. Use simple language, clear formatting, and plenty of white space to make it visually appealing and easy to scan. 3. It provides instant gratification Your prospects should be able to get immediate value from your lead magnet. This could be in the form of a quick win – for example, if your lead magnet is a checklist, your prospect should be able to use it to accomplish something right away. This instant gratification helps establish trust and encourages your prospects to take further action. 4. It's high quality Your lead magnet should be high quality in terms of content and design. Make sure that it's well-written, free of errors, and provides real value to your prospects. Use high-quality design elements to make it visually appealing and professional looking. Remember, your lead magnet is a reflection of your brand – make sure it looks and feels like something your prospects would be proud to share with others. 5. It's relevant to your business Finally, your lead magnet should be relevant to your business. This means that it should be related to what you do and should attract people who are likely to become customers. If your lead magnet is too broad or irrelevant, you'll attract a lot of people who are not actually interested in what you have to offer. Examples of Great Lead Magnets Here are some examples of lead magnets that you can create: 1. Free ebook with tips and tricks related to your area of expertise 2. Checklist or cheat sheet to help your prospects achieve a specific goal 3. Video tutorial or webinar that teaches a specific skill 4. Quiz or assessment that helps your prospects identify areas where they could improve 5. Free trial of your product or service 6. Case study or white paper that showcases your expertise and experience Conclusion The key to a great lead magnet is to provide real value to your prospects while also establishing trust and authority. By focusing on solving a specific problem, providing instant gratification, and delivering high-quality content that's relevant to your business, you'll be well on your way to creating a lead magnet that generates real results.

Photo Notes

Prompt Role: You are an experienced photo research with 10 years experience in finding excellent photos for blog articles.
Prompt: Suggest 4 photo search terms for this article. Keep the suggestions short, just 2-3 words and include at least one of the keywords. Return the suggestions in a list.

1. Lead magnet examples 2. Problem-solving visuals 3. Quick win content 4. High-quality design

Title

Prompt Role: You are an SEO expert with 10+ years experience.
Prompt: Write a title for this article that is SEO-driven and makes people want to click. Here is the SEO keyword: best lead magnet

Did not prompt

Results (prompts only, the results are the top article)

Prompt Role: You are an experienced Production editor with 10 years experience in blog articles.
Prompt: Format this article into well-structured HTML, adding links for any websites or locations mentioned in the article. Make sure to include these images in relevant and different places in the article, not at the top or very bottom. Only use each image once. Here are the image urls: